Structured administration
A complete back office to manage catalog, orders, customers, carriers and promotions, accessible to non-technical teams.
Expertise · PrestaShop
PrestaShop Development: E-commerce Stores Built Around Your Business
Etixio builds and evolves PrestaShop e-commerce stores tailored to your buying journeys and your back-office processes. We develop custom modules, connect the store to your tools, integrate AI features and handle maintenance.
Understanding the technology
PrestaShop in your project.
PrestaShop is an e-commerce platform that provides a foundation for managing catalog, customers and orders. A custom project means adapting the journeys and connecting the store to the company’s operations. Business rules and data exchanges must remain consistent beyond the storefront.
The strengths for your store
Why choose PrestaShop?
PrestaShop is an open-source e-commerce solution that originated in France, well suited to SMBs and brands that want a full-featured store without the complexity of a platform like Magento. It is a particularly good fit for businesses focused on European markets.
A wide choice of modules
A marketplace rich in modules and themes, to be chosen carefully to limit conflicts and the cost of updates.
Multilingual and multistore
Translations of the store and back office, multiple currencies and multiple stores from a single installation.
A European context
An active French-speaking community, local payment and shipping modules, and tools that help with GDPR compliance.
Controlled costs
Open-source software with no license fees; the budget goes to hosting, premium modules, custom development and maintenance.
Our scope of work
The work we take on.
Buying journeys
Develop the interfaces and adaptations that support ordering.
Modules
Select extensions and build custom features.
Integrations
Connect catalog, inventory and orders to business tools.
Our PrestaShop expertise
The PrestaShop ecosystem we master.
PrestaShop core
PrestaShop 8 and 9 (Symfony 6.4, PHP 8.1 or later), upgrades to PrestaShop 9, catalog with combinations, attributes and categories, inventory management, multistore, multilingual and multi-currency.
Custom development
Custom modules built on hooks, overrides kept to the strict minimum, custom themes and template adaptations.
Integrations
Webservices and custom APIs to connect the store to the ERP, CRM, inventory tool, carriers and payment methods.
Performance & SEO
Cache configuration, database optimization, CDN, URL rewriting, tags and sitemaps, sales and visitor behavior tracking.
PrestaShop and AI
AI agents working for your store.
An assistant that gives advice based on your catalog, an agent that answers questions about an order or a return, AI-assisted product description writing with human review: these features rely on PrestaShop data through its webservices, with limited permissions and cost monitoring. See our article on AI agents for e-commerce and our AI agents and chatbots.
In the field
From technology to real-world use.
To connect a store to an inventory tool, we define the reference data, the synchronization frequency and the order events. Tests also cover cancellations, returns and out-of-stock products. Exchange errors must be visible to the team running operations.
The choices that matter
The choices to review before building.
Modules can speed up delivery, but their interactions and updates require monitoring. We check the dependencies around payment, shipping and catalog. Custom development is kept separate from the platform core as much as possible to make future changes easier.
From work to deliverables
Work your team can take over.
The scope of the engagement specifies the components to build or rework and the acceptance criteria. We prepare what is needed to understand the changes, verify them and continue the work.
- Custom journeys and adaptations
- Connections to business tools
- Tests and maintenance documentation
Frequently asked questions
PrestaShop: your questions.
What is PrestaShop and why use it?
PrestaShop is an open-source e-commerce solution that originated in France. It offers a complete back office, a wide choice of modules and an active community. It is a cost-effective, full-featured option for SMBs and startups selling online.
Is PrestaShop suitable for European businesses?
Yes. Its French-speaking community, local payment and shipping modules and multilingual features make it well suited to European markets. GDPR compliance also depends on the configuration and the modules selected.
What is the difference between PrestaShop and WooCommerce?
PrestaShop is a standalone e-commerce platform with a back office dedicated to selling. WooCommerce is a WordPress extension, better suited when editorial content plays a major role. The choice depends on the role of content and how your teams are organized.
When should you use PrestaShop rather than Magento?
PrestaShop for SMBs looking for simplicity, controlled costs and a fast launch. Magento for complex catalogs, advanced B2B journeys and heavy load.
How much does a PrestaShop store cost?
The software is free. The budget covers hosting, premium modules, custom development, integrations and maintenance. A project estimate lets you price them for your scope.
Does PrestaShop handle multilingual stores well?
Yes. The store and back office can be translated, and languages, currencies and taxes are configured per store. Translated content (product pages, pages) still has to be produced and maintained.
Which PrestaShop modules are essential?
Generally, modules for SEO and analytics, security, performance (cache, CDN), payment and shipping suited to your markets, and marketing (email). We favor a small number of well-maintained modules and build custom features when that is safer.
How do you make a PrestaShop store perform well?
Appropriate hosting, cache enabled and configured, optimized images, a cleaned-up database, a CDN and a limited number of modules. Measurements are taken on category pages, product pages and the checkout funnel.
Can you add an AI agent to a PrestaShop store?
Yes. An agent can draw on the catalog and orders through the webservices to advise customers or answer their questions. We take it to production with limited access, logs and regular evaluation of its answers.
What engagement models do you offer?
A fixed-price project for a complete store, from design to launch, a dedicated team to evolve the store over time, or a targeted engagement (modules, performance, migration, multilingual).
Let’s talk about your technical context.
Tell us about the application, the issue to address and the known constraints. We will review the dependencies and the initial scope of work with your team.