A complete e-commerce foundation
Catalog, cart, orders, payment, shipping and reporting are covered by the platform, which focuses development on your specific rules.
Expertise · Magento
Magento Development: B2B, B2C and Multi-Store E-commerce Platforms
Etixio designs and evolves e-commerce platforms with Magento: catalog, ordering, B2B rules and integration with your information systems. We build custom modules, take over existing stores, add AI features and handle their maintenance.
Understanding the technology
Magento in your project.
Magento is an e-commerce platform whose features cover, among other things, the catalog, ordering and administration. Custom projects need to connect this foundation with commercial rules and the information system. Etixio works on the customizations and integrations within the agreed scope.
The benefits for your business
Why choose Magento?
Magento (Magento Open Source or Adobe Commerce) is aimed at online stores whose catalog, sales rules or integrations go beyond what simpler hosted solutions offer. For a smaller catalog, WooCommerce or PrestaShop may be enough.
Multi-store
Multiple websites, stores, languages and currencies are managed from a single installation, with centralized configuration.
B2B use cases
Quotes, company accounts, negotiated pricing, bulk orders and customer segmentation meet the needs of business-to-business sales.
A modular architecture
Modules, event observers, plugins and APIs make it possible to extend the platform without modifying its core, provided customizations stay disciplined.
E-commerce SEO foundations
URL rewriting, meta tag management and advanced catalog search, to be complemented by performance work.
What we cover
The work we take on.
Catalog
Structure products, attributes and search journeys.
Ordering
Adapt the sales steps and exchanges with payment and logistics.
Business systems
Connect ERP and operational tools, with controls on data flows.
Our Magento expertise
The Magento ecosystem we master.
Magento 2 core
Configurable products and variants, attributes, categories, inventory management, customer accounts and groups, wish lists and reviews.
Custom development
Custom modules, marketplace extensions, plugins and event observers, themes, templates and CSS / JavaScript customization.
APIs & headless
REST, SOAP and GraphQL APIs to connect ERP, PIM, logistics and marketing tools, or to power a separate front end.
Performance & security
Full-page cache and Varnish, database and indexing optimization, CDN, load balancing, security patches and access control.
Magento and AI
AI agents working for your store.
An assistant that gives advice based on the actual catalog, an agent that answers order tracking questions by querying Magento, product page enrichment with human review, or customer service request triage: these features rely on the platform’s APIs, with limited permissions and logs. We describe these use cases in our article on AI agents for e-commerce; see also our AI agents and chatbots.
In the field
From technology to real-world use.
A store may need customer-specific pricing, a synchronized catalog and data exchange with logistics. We map the source of each piece of information and the events that update it. Orders are tested all the way through to their transmission, including the errors, cancellations and retries the business requires.
The choices that matter
The choices to examine before building.
Extensions and customizations come with a maintenance cost. We distinguish between standard features, configuration and custom development to limit changes that are hard to take over. Catalog response times, indexing and ERP exchanges are measured on representative volumes and user journeys.
Our approach
How a Magento project unfolds.
Scoping
Catalog, sales rules, flows with the information system, choice between standard features, configuration and custom development.
Incremental delivery
Short release cycles, continuous integration and code review of modules by the tech lead.
Testing
End-to-end purchase journeys, transmitted orders, cancellations and retries, performance on representative volumes.
Go-live and maintenance
Secure deployment, fixes, version upgrades and ongoing evolution of the platform.
From work to deliverables
Delivered work your team can take over.
The scope of the engagement specifies the components to build or take over and the acceptance criteria. We prepare what is needed to understand the changes, verify them and continue the work.
- Custom journeys and adaptations
- Connections to business tools
- Tests and maintenance documentation
Frequently asked questions
Magento: your questions.
What is Magento and why use it?
Magento is an open-source e-commerce platform, also available as a commercial edition called Adobe Commerce. It offers multi-store capabilities, an advanced catalog and strong extensibility, making it suited to brands, distributors and B2B businesses with complex rules.
Is Magento suitable for large companies?
Yes. It handles large catalogs, heavy traffic and B2B and B2C operations, with clustering options and advanced integrations. This power comes with build and maintenance costs that should be weighed against actual needs.
What is the difference between Magento and Shopify?
Magento offers full control over the code, hosting and features. Shopify is simpler, hosted and requires less maintenance, but is less customizable. Magento suits companies with specific needs and the capacity to evolve the platform.
When should you use Magento rather than WooCommerce?
Magento for complex catalogs, multi-store setups, B2B journeys and high load. WooCommerce for simpler stores, especially those built on a WordPress site, with a lower build cost.
How do you optimize the performance of a Magento site?
Full-page caching with Varnish, database and indexing optimization, CDN, optimized images, load balancing if needed and monitoring. Measurements are made on journeys and volumes representative of the business.
What does a Magento platform cost?
Magento Open Source is free, but you need to plan for high-performance hosting, any paid extensions, custom development and maintenance. A project estimate makes it possible to price these items for your scope.
Is Magento secure for online payments?
Yes, provided you apply security patches, use PCI DSS-compliant payment providers, use HTTPS, control access to the admin panel and monitor the platform continuously.
Can you add an AI agent to a Magento store?
Yes. An agent can query the catalog, inventory or orders through Magento’s APIs to advise a customer or answer order tracking questions. We take it to production with limited permissions, logs, response evaluations and cost tracking.
What collaboration models do you offer?
A fixed-price project for a defined platform or module, a dedicated team of French-speaking engineers led by a tech lead to evolve the store over time, or a targeted engagement (performance, migration, customization).
Let’s talk about your technical context.
Tell us about the application, the issue to address and the known constraints. We will review the dependencies and the initial scope of work with your team.